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Our charter
What LifeChoices is for.
A working document — the same way every honest organization should hold itself accountable to the reason it exists.
Mission
To help people see the real materials of their most important decisions — and to fund the next generation's chance to learn that craft early enough for it to matter.
Vision
A world in which the capacity to choose well is not a gift handed down by luck, but a craft every child has been taught to recognize in themselves.
Theory of change
- 1. Adults use LifeChoices to think more clearly through real decisions — drawing on mentors they trust and traditions they admire.
- 2. Subscription revenue from that everyday use is pooled and routed, net of operating costs, to vetted partner foundations focused on early-childhood education.
- 3. Those partner programs teach literacy alongside decision-making and ethical reasoning in underserved communities around the world.
- 4. Children learn early what most of us had to learn the hard way: that a choice is never made in a clean white room.
Our values
Clarity over comfort
We help people see the real materials of their choice — pressure, body, history, relationship — even when the seeing is uncomfortable.
Interpretation, never impersonation
Our advisor profiles offer a faithful reading of how a person or tradition tends to think. They do not pretend to be that person.
Mortality-adjacent humility
We are a tool, not a witness. We don't replace grief, birth, dying, parenting, or the human in the room when it matters most.
Earned trust, not engineered warmth
We design against fake intimacy. If a moment calls for a person, we say so.
Service to the next choice
Every dollar of subscription revenue is in service of a child somewhere learning how their own choices work.
Guiding principles
- 01We support decisions; we do not make them. The user is always the author of their own life.
- 02We never claim to predict what a real person would actually say. We reflect documented patterns and stated values.
- 03We do not give medical, legal, financial, or psychiatric advice. We point toward qualified humans when a question requires one.
- 04We protect the privacy of mentors who fill out questionnaires. Their words are used only to build the profile they consented to.
- 05We never sell user data, conversations, or profile inputs to third parties.
- 06We use AI as an interpreter, not as an oracle. Every answer is offered as a perspective, not a verdict.
- 07We measure success by the quality of the question the user leaves with — not by time spent in the app.
Code of ethics
On the people we model
Personal mentors are modeled only with their consent, from their own answers or material they have authorized. Public figures are modeled only from public, attributable material — and the resulting profile is always presented as an interpretation.
On the users we serve
We do not exploit emotional vulnerability. We do not optimize for engagement, streaks, or compulsive return. We surface the limits of our own answers, especially in crisis-adjacent moments.
On the children we fund
Net proceeds routed to partner foundations are spent on classrooms, teachers, books, and program operations — never on marketing for LifeChoices itself. Annual reporting will be public as partner agreements are finalized.
On the AI we use
Models are tools. We disclose that the user is talking with an AI. We do not generate fabricated quotes attributed to real people. We name our limits in plain language.
Founder's pledge
I started LifeChoices because no one explained to me, when I was nine years old, that my choices were worth shaping — and because I have spent a lifetime watching what that absence costs the people I love.
I pledge that this platform will never optimize for engagement at the cost of the user's clarity. I pledge that the funds routed to our partner foundations will be spent on the children, not on marketing the platform that funded them. I pledge that when the work outgrows me, the charter will outlive me — unaltered in the line that matters most.
"The capacity to choose well is not a gift handed down by luck. It is a set of materials — experience, intention, pleasure, pressure, time, relationship, the body, and the long genetic memory underneath it all — and every child deserves to learn how those materials actually work, before the world hands them choices too large to make blind."
— Working charter, LifeChoices.ai. See The Weight of a Choice.
Be part of the first cohort.
The first 20 questions are free, forever. When you upgrade, a meaningful share of net proceeds funds the foundation's education work.