1. Who we are and what this agreement covers
These Terms of Use ("Terms") form a binding agreement between you ("you" or "User") and LifeChoices LLC, a Florida limited liability company with its principal place of business at 4522 W Village Dr, Unit 1160, Tampa, FL 33624 ("LifeChoices," "we," "us," or "our"), governing your access to and use of the LifeChoices website, mobile applications, and related services (collectively, the "Service").
By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you do not agree, you may not use the Service.
LifeChoices operates in service of the mission described in our public Charter: to help people see the real materials of their most important decisions, and to fund early-childhood education in the developing world through subscription revenue routed to one or more partner foundations. Nothing in these Terms is intended to contradict that Charter. Where a provision of these Terms appears to conflict with the Charter's stated values, we will interpret the provision in the way that best honors the Charter.
2. Eligibility
You must be at least 18 years old, or the age of legal majority in your jurisdiction, to create an account and use the Service. If we learn that a user is a minor, we will close the account and delete the associated data, consistent with our Privacy Policy.
The Service is not designed for, marketed to, or appropriate for use by children. If you are a parent or guardian and believe a minor has created an account, contact us at lifechoicesai@gmail.com.
3. What the Service is — and is not
3.1 What LifeChoices does
LifeChoices lets you build "advisor profiles" — interpretive models of how a specific person, or a specific tradition of thought, tends to approach decisions — and use those profiles to think through a real decision or dilemma. Profiles may be built from:
- Personal mentors: people you know personally (a parent, mentor, friend, colleague) who have completed a questionnaire and consented to be modeled, as described in our Mentor Consent & Release.
- Public figures or traditions: historical or public individuals, or schools of thought, modeled exclusively from publicly available, attributable material (writings, interviews, recorded statements).
3.2 What LifeChoices is not
This is the most important section of these Terms. Please read it carefully.
LifeChoices is not the person it models. Every advisor profile — personal or public — is an AI-generated interpretation of documented patterns, stated values, and available material. It is not, and does not claim to be, a recreation, simulation, resurrection, or channel of any actual human consciousness, living or dead. We use the word "interpretation" deliberately and you should read it literally.
LifeChoices does not predict what a real person would actually say. Outputs reflect probabilistic patterns drawn from the material used to build a profile. A real mentor, asked the same question in person, might answer differently — and you should treat any material disagreement between the profile and the real person's actual views as the real person being right.
LifeChoices does not provide professional advice. The Service does not provide medical, legal, financial, psychiatric, or other licensed professional advice of any kind, regardless of the credentials, title, or apparent expertise of any advisor profile you build or consult. Nothing generated by the Service should be relied upon as a substitute for consultation with a qualified, licensed professional. If your decision involves your health, your legal rights, your finances, or your mental health, please consult an appropriate professional directly.
LifeChoices is a tool, not a witness, and not a substitute for the people in your life. The Service is not designed to replace human relationships, mentorship, therapy, friendship, grief support, or the presence of another person at moments that call for one — including but not limited to medical decisions, parenting, dying, or crisis. See Section 9 (Crisis and Safety) below.
You are the author of your own decisions. Nothing the Service generates makes a decision for you, and we do not treat any output as a recommendation you are expected to follow. You remain fully responsible for any decision you make, whether or not you consulted the Service beforehand.
4. Accounts
You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at lifechoicesai@gmail.com if you suspect unauthorized use of your account.
You agree to provide accurate information when creating an account and to keep it up to date.
5. Subscriptions, billing, and fund routing
5.1 Subscription plans
Certain features of the Service require a paid subscription. The first 20 advisor questions on a new account are free; LifeChoices Plus is our single ongoing subscription plan, with current pricing shown in-app at checkout. We may change subscription pricing prospectively, with notice to active subscribers before the change applies to their next billing cycle.
5.2 Billing
Subscriptions renew automatically until cancelled. You may cancel at any time through your account settings; cancellation takes effect at the end of the current billing period, and we do not provide partial-period refunds except where required by law or expressly stated in a specific offer.
5.3 Where your subscription revenue goes
Consistent with our Charter, 100% of LifeChoices' net surplus — subscription revenue after operating costs have been deducted — is routed to one or more independent, vetted partner foundations supporting early-childhood education in the developing world. The full definition of operating costs, the working-capital reserve cap, and how this is reported back to subscribers is set out in our Nonprofit Fund Routing Disclosure.
A LifeChoices subscription is payment for a service, not a charitable donation, and is not tax-deductible, even though a portion of the proceeds supports a charitable purpose.
6. Building and using advisor profiles
6.1 Personal mentor profiles require consent
You may build a personal mentor profile of an identifiable real person only if that person has provided their consent through our Mentor Consent & Release, including consent to the specific material used (questionnaire answers, and any additional material they explicitly authorize). Building a profile of someone who has not consented is a material breach of these Terms.
6.2 Public-figure profiles
Public-figure profiles are built only from material the person made public themselves — their writing, interviews, speeches, and published work. We do not use leaked, private, or stolen material, and we do not build a profile of a public figure in a way designed to embarrass, defame, or mislead people about what they actually believe.
6.3 What you may not do
You agree not to:
- Build a personal mentor profile of a real, identifiable person without the consent required under Section 6.1, or using material not permitted under Section 6.2;
- Use the Service to generate content falsely attributed to a real person for the purpose of deceiving others (for example, presenting AI-generated output as an actual quote or statement by that person);
- Use profiles, personal or public, to harass, defame, impersonate for fraudulent purposes, or cause reputational harm to the person modeled or to any third party;
- Attempt to extract, reverse-engineer, or reconstruct the underlying questionnaire answers or private material used to build a personal mentor profile;
- Use the Service in a way that violates the rights — including privacy, publicity, and intellectual property rights — of any third party;
- Use the Service for any unlawful purpose, or in a way that could damage, disable, or impair the Service.
We may suspend or terminate accounts that violate this section, remove profiles that violate this section, and, where required by law or a valid request from the person modeled, deactivate a profile pending review.
6.4 Right of the modeled person to object
A real, identifiable person who believes they have been modeled without proper consent, or whose authorized profile they wish to revoke, may contact us at lifechoicesai@gmail.com. We will investigate in good faith and, where warranted, remove or suspend the profile pending resolution. This right exists independently of whether the person modeled is a LifeChoices user.
7. Your content
"Your Content" means anything you submit to the Service — dilemmas, journal entries, questionnaire answers (if you are completing one as a mentor), and any other material you provide.
You retain ownership of Your Content. By submitting it, you grant LifeChoices a license to use, store, and process Your Content solely to provide and improve the Service to you, consistent with our Privacy Policy. We do not sell Your Content, and we do not use mentor questionnaire answers for any purpose beyond building the specific profile the mentor consented to, as described in the Mentor Consent & Release.
You represent that you have the right to submit Your Content and that doing so does not violate any law or any third party's rights.
8. Artificial intelligence: how outputs are generated
The Service uses artificial intelligence, including large language models, to generate advisor-profile responses and other content. By using the Service, you acknowledge and agree that:
- All outputs are AI-generated. We disclose this plainly and do not present AI outputs as coming from a human, living or dead, or from any entity other than the Service itself.
- AI-generated content can be incomplete, outdated, or simply wrong, including about the views or likely statements of the person or tradition a profile is meant to interpret.
- We do not fabricate quotes and attribute them to real people as though they were verified statements; all profile output is framed as interpretation.
- You should apply your own judgment, and where relevant the judgment of qualified professionals or the actual people in your life, before acting on anything generated by the Service.
See our standalone AI Disclosure & Limitations Statement for more detail; it is incorporated into these Terms by reference.
9. Crisis and safety
LifeChoices is not equipped to provide, and does not provide, crisis intervention, suicide prevention, emergency mental health services, or emergency medical services.
If you are in crisis, having thoughts of harming yourself or someone else, or experiencing a medical emergency, please contact emergency services in your location (such as 911 in the United States, 188 (CVV) or 192 (SAMU) in Brazil, or the equivalent in your country), or a crisis line such as the 988 Suicide & Crisis Lifeline (call or text 988 in the United States), rather than relying on the Service.
Where our systems detect signals consistent with crisis, the Service may display crisis resources. This is a safety measure, not a substitute for human help, and we do not guarantee detection of every crisis-adjacent situation.
10. Intellectual property
The Service, including its software, design, trademarks, and the LifeChoices name and logo, is owned by LifeChoices or its licensors and is protected by intellectual property laws. Except for the rights expressly granted to you in these Terms, no other rights are granted.
11. Termination
You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you violate these Terms, if required by law, or if we discontinue the Service, with notice where reasonably practicable.
Sections of these Terms that by their nature should survive termination — including Sections 3, 6.4, 12, 13, and 14 — will survive.
12. Disclaimers
The Service is provided "as is" and "as available," without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that advisor profile output accurately reflects the views of any real person, living or dead, or that the Service will be uninterrupted, secure, or error-free.
13. Limitation of liability
To the maximum extent permitted by law, LifeChoices and its founders, employees, and affiliates will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or data, arising from your use of the Service or any decision made in reliance on the Service, even if advised of the possibility of such damages. Our total liability for any claim arising out of these Terms or the Service will not exceed the greater of (a) the amount you paid us in the twelve months before the claim arose, or (b) USD 100.
Some jurisdictions do not allow certain limitations of liability, so some of the above limitations may not apply to you.
14. Governing law and disputes
These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws principles. Any dispute not subject to arbitration will be brought exclusively in the state or federal courts located in Hillsborough County, Florida, and you consent to personal jurisdiction and venue there.
15. Changes to these Terms
We may update these Terms from time to time. If we make material changes, we will notify active users by email or in-app notice before the changes take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.
16. Contact
Questions about these Terms can be sent to lifechoicesai@gmail.com.