Privacy Policy

LifeChoices ("we," "us," "our") respects that the information you share with us — about your decisions, your relationships, and in some cases the people who have agreed to be modeled as advisors — is sensitive. This Privacy Policy explains what we collect, why, and what control you have over it.

This Policy applies to the LifeChoices website, apps, and related services (the "Service"). It should be read together with our Terms of Use.

1. Information we collect

1.1 Information you give us directly

• Account information: name, email address, password (stored as a salted hash, never in plain text), and billing information (processed by our payment processor — see Section 4).
• Dilemmas and decision content: whatever you type into the Service when working through a decision, including details about your circumstances that you choose to share.
• Mentor questionnaire answers: if you complete a questionnaire to become a personal advisor profile for someone else, the answers you provide, which may include personal opinions, values, and life experiences.
• Communications: messages you send us, such as support requests or feedback.

1.2 Information collected automatically

• Usage and device information: basic information about how you use the Service (e.g., features used, errors encountered) and your device (e.g., browser type, operating system).
• Cookies and local storage: small data files used to keep you signed in and remember your preferences. See our Cookie Policy.

1.3 Information from third parties

If you choose to build a public-figure advisor profile, that profile is constructed from material that is already publicly available and attributable to them.

2. How we use information

We use the information above to:

• Provide the Service, including generating advisor-profile responses to your dilemmas;
• Build and maintain advisor profiles that mentors have consented to, strictly within the scope of that consent;
• Process payments and manage subscriptions;
• Calculate and report the 100% of net surplus routed to our partner foundation(s), as described in our Fund Routing Disclosure (using aggregate financial data, not individual decision content);
• Maintain security, detect abuse, and enforce our Terms of Use;
• Communicate with you about your account, the Service, and (only if you opt in) updates about our mission and the foundation's work;
• Improve the Service, including evaluating how well advisor-profile outputs are functioning — described further in Section 3.

We do not use your dilemma content, your mentor questionnaire answers, or your conversations with advisor profiles for advertising, and we do not sell this information. See Section 5.

3. AI processing and model training

The Service uses AI models, including third-party large language model providers, to generate advisor-profile responses.

• Where processing happens: when you submit a dilemma, relevant content (your dilemma and the applicable advisor profile data) is sent to our AI model provider(s) to generate a response. We use providers who contractually commit not to use API-submitted data to train their own general-purpose models.
• We do not use your dilemma content or mentor questionnaire answers to train any AI model, ours or a third party's. Your conversations are used to generate the response you asked for and to operate the Service. They are not used as training data.
• Human review: LifeChoices staff do not routinely read individual conversations. A limited number of authorized personnel may access specific content only when necessary to investigate a reported safety issue, respond to a support request you've sent, or comply with a legal obligation.

4. How we share information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers: with vendors who help us operate the Service — hosting, AI model providers, payment processing (e.g., Stripe), email delivery, analytics — under contracts that limit their use of your data to providing the service to us.
• Our partner foundation(s): we share aggregate financial reporting (e.g., total amount routed in a given period) with the foundation for transparency reporting. We do not share individual user identities, dilemma content, or mentor questionnaire answers with the foundation.
• Legal and safety reasons: if required by law, legal process, or to protect the rights, property, or safety of LifeChoices, our users, or the public — including in the crisis-related circumstances described in our Terms of Use, Section 9.
• Business transfers: if LifeChoices is involved in a merger, acquisition, or sale of assets, user information may be transferred, subject to this Policy or a policy offering comparable protection, with notice to affected users.
• With your direction: if you explicitly direct us to share something (for example, sharing a profile you built with another user).

5. Mentor data: specific protections

Because mentor questionnaire answers are unusually personal, we apply additional protections:

• Mentor questionnaire answers are used only to build the specific profile the mentor consented to in their signed Mentor Consent & Release, and for no other purpose, including AI model training, unless the mentor separately and explicitly opts in.
• Mentors may request a copy of their submitted answers, request correction, or revoke consent and request deletion of their profile, at any time, by contacting lifechoicesai@gmail.com. Revocation will be processed within 30 days, after which the profile will no longer be available for use, though we may retain a record of the original consent and revocation for compliance purposes.
• We do not let the user who invited a mentor view the mentor's raw questionnaire answers; the user interacts only with the resulting AI-generated profile, not the underlying source material, unless the mentor has explicitly agreed otherwise.

6. Data retention

We retain personal information for as long as your account is active, and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data at any time (see Section 8); some information may be retained in anonymized or aggregated form, or as required by law (e.g., financial records related to subscription payments and fund routing).

7. International data transfers

LifeChoices and its service providers may process data in countries other than the one where you live, including the United States and other jurisdictions where our partner foundation(s) operate, such as Brazil. Where required by applicable law (such as the EU/UK GDPR or Brazil's LGPD), we will use appropriate transfer mechanisms (such as standard contractual clauses) for such transfers.

8. Your rights and choices

Depending on where you live, you may have rights to:

• Access the personal information we hold about you;
• Correct inaccurate information;
• Delete your information ("right to erasure" / "right to be forgotten");
• Object to or restrict certain processing;
• Receive a portable copy of your data;
• Withdraw consent where processing is based on consent (including mentor profile consent, see Section 5).

To exercise these rights, contact us at lifechoicesai@gmail.com. We will respond within the time required by applicable law (for example, generally within 30–45 days under LGPD or GDPR depending on circumstances). We will not discriminate against you for exercising these rights.

If you are a resident of Brazil, you have rights under the Lei Geral de Proteção de Dados (LGPD). If you are a resident of the European Economic Area or UK, you have rights under the GDPR, including the right to lodge a complaint with your local supervisory authority. If you are a California resident, you have rights under the CCPA/CPRA, including the right to know, delete, and opt out of certain sharing.

9. Children's privacy

The Service is not directed to children and we do not knowingly collect personal information from anyone under 18 (or the relevant age of digital consent in their jurisdiction). If we learn we have collected such information, we will delete it. Note: this section governs the LifeChoices platform itself; it does not apply to the separate early-childhood education programs run by our partner foundation(s), which maintain their own data practices appropriate to working directly with children and will publish their own privacy materials.

10. Security

We use technical and organizational measures designed to protect your information, including encryption in transit, access controls, and regular review of our practices. No system is perfectly secure, and we cannot guarantee absolute security.

11. Changes to this Policy

We may update this Policy from time to time. Material changes will be communicated to active users by email or in-app notice before they take effect.

12. Contact us

Questions or requests regarding this Policy can be sent to lifechoicesai@gmail.com or LifeChoices LLC, 4522 W Village Dr, Unit 1160, Tampa, FL 33624.